Best 4 Steps to improve SEO Opportunities

The Google Search Console blog recently published a free template for importing data from Google Search Console and plotting search queries in a bubble chart. Why would you want to do something like this? Because it shows you what is actionable in terms of organic search keywords and pages.

The larger the bubble, the more traffic it creates. Hovering over the bubbles reveals the search query, CTR, and number of clicks.

Good placement but poor CTR – Top left

Improving CTR is a necessary action. You have a good ranking but need to boost your click through rate. Examine the search results to discover if there are any advertising or other search elements that are making you less visible. This article contains some suggestions for increasing organic search CTR.

Good position and CTR – Top right

No action is required because the system is tuned and working well.

Low position and CTR – Bootom left

Improve searcher intent match, and improve content quality. This could be due to heavy competition, not matching searcher intent, or simply requiring more on-page optimization. Can you move huge bubbles to the right and up? These are the areas where you can improve the most.

Low position with a high CTR – Bottom right

This is your opportunity for low-hanging fruit. You will most likely obtain more visitors if you make some changes to the page.Action is required!. Also read how to optimize website performance with a Search Console bubble chart

Final Words

As a website rises in popularity, so does the amount of data available for analysis. It can be difficult to know where to begin. This infographic can assist you in making an informed decision about which search keywords and pages to optimize to improve traffic to your website. I strongly advise you to give it a try.